The Big Picture: Is your marketing campaign up to the challenge?
Marketing campaigns are the success strategies of your business. Your marketing campaign’s purpose may be to create and reinforce strong brand recognition or launch a new product to market. To be effective though, it has to capture your audience. Ask yourself… will your marketing campaign be emotionally engaging enough to evoke action?
SO…What’s the Big Picture?
According to Daniel Pink, author of A Whole New Mind: Why Right-Brainers Will Rule the Future, we have entered a new more creative time for marketing, the “Conceptual Age”. The key to success in this new outlook, says Pink, is “the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new.”
Put pen to paper (or fingers to keyboard) with your creative team to erect the BIG PICTURE.
Look through your checklist for the fundamentals:

• Is your campaign emotionally engaging?
• Does it possess an amazing visual connection?
• Will the audience remember the creative tagline?
• Does the campaign tell a clear memorable story?
• Does the campaign support and advance the business goals?

The More the Merrier!
Great ideas come from great collaboration. Team members with different skill sets tend to be a good representation of the general public who will see your marketing campaigns. Extra sets of eyes and minds can catch mistakes, dissipate confusing verbiage or concepts, and/or add unique dimensions. The possibilities are endless. This process could come up with a great deal of material that may or may not be utilized but it creates an open environment of free flowing ideas to work with. From here your marketing unit can whittle down to the nitty gritty of a relevant, clear, and succinct marketing picture.

All Your Options
Whittle down the ideas to create the refined succinct marketing objective and messaging and there you have it. You have emerged unscathed with a marketing campaign that can be tweaked for usage between all your media options.
Map out how you will transform your marketing campaign between print, radio, interactive, and mobile media channels. Most importantly, BE CONSISTENT! The message must be reflected throughout every path to your consumer.
Stand strong, push forward, and put on your thinking caps! The right Big Picture will drive a marketing campaign the extra mile.