Blogging celebritydom…. The fashion world’s brands have jumped on the band wagon to “encourage” bloggers to review and showcase their products by using sponsorships. This is an elite group of bloggers that get chosen of course. They must have a fan base, following and audience they influence. We are talking about bloggers who have a collection of tens of thousands of impressions per month.
Check out this list at The Coveted of Fashionista Bloggers who are cultivating the conversations. Marketing has been transitioning over the years to conversations taking place between those in the know and those who want to be, expanding the avenues of awareness through “word of mouth” online. The social media world is becoming second nature in our daily lives but is exaggerated in this industry’s target market. These are people who MUST be connected. Brands and bloggers have found themselves a partnership worth investing in.
An industry of middlemen has sprung up to create the partnerships between the brands and bloggers. Some ad networks have writers on staff who write the articles as guest writers while other bloggers feature products themselves. What is the trade off? Some companies provide free products to the bloggers for trade and others are paying upwards of $4000 if the audience numbers are right. Beware to the bloggers who do NOT disclose sponsorship! It can backfire HUGE!
Read the entire article at WWD (Women’s Wear Daily) Marketing’s New Rage: Brands Sponsoring Influential Bloggers
