I am solicited by social media site after social media site. Potential clients ask me about the probability of success for their ideas of a social media channel and more. Many of them make preliminary sense but of course, most ideas have not yet been researched or thoroughly thought through to truly discover the steps necessary to move forward in getting to first base. Some don’t plan on planning! Is a business plan really so old fashioned that it is completely out of style? Maybe just some new lingo is needed; a new term perhaps. I’m all for exuberance and enthusiasm over an idea but if you really mean it, a plan of action should be one of the first thoughts BEFORE you actually try to make a go at it.
How many communities do we all need to be logged into? How many conversations can we hold at a time and what kind of audience does our vanity really need? Is there an over-saturation factor that we should be considering? I can’t help but feel like the continuous barrage of social site invitations has become a serious annoyance; one so pestering that if I were to receive notification of one that might truly be relevant and exciting to me, I may very well just not know I missed a great opportunity.
