Publishing Your Expertise
Wanna get the buzz going about your brand/product/service/organization in a consistent manner? One way is to become viewed as an expert or thought leader in your area and you can do this by participating in the conversation. Posting your comments on relative sites is key but leading the conversation by penning your own articles is progress!
Get them published as a guest writer. Be courteous and respectful of publisher guidelines and your byline can be added to tout your micro bio, website, expertise, etc.
Here’s a few tips to remember:
(1) Follow the publisher’s submission guidelines to a T!
Do not include your own creative interpretation of the guidelines. Do not skip the guideline you don’t want to follow and keep the other. Just make it easy on yourself and DO IT THE WAY THEY ASK. If you submit an article that does not follow the guidelines, most likely the submission will just be deleted.
(2) FORMAT the RIGHT WAY!
Publishers DON’T have time to format your work. They are busy people trying to run a magazine/blog/paper for goodness sakes.
~ 65 characters per line then HARD RETURN – 65 characters INCLUDES spaces
~ Use text editor like Notepad (PC) or Text Edit (Mac)
~ Double return between paragraphs
~ Use short paragraph sections
(3) 6 lines for your byline
Publishers DON’T LIKE excessively long bylines. Keep ‘em short & sweet.
(4) Entice Your Readers with Intriguing Titles
Powerful headlines get ATTENTION! But… keep them one-liners.
(5) Retire Ur Texting N Social Media Grammar/Spelling 4 Now
A publisher is not gonna edit your article for you. On your personal blogs and sites, it is perfectly acceptable to add your personality and slang to your writings as long as it is relevant to your industry but when submitting articles, show them your professional capabilities to create the expert credentials. Read your article several times and use spellcheck.
(6) Don’t Submit Sales Pitches as Articles.
A Publishers wants to provide QUALITY to their audience. A sales pitch will go nowhere except the trash.
(7) Don’t Refer Readers to Your Affiliate Sites
Transparency is everything! If your article is filled with affiliate links, your credibility is shot. It appears biased and that is not going to gain you any trust from the readership.
(8) Be sincere.
Talk to your readers and portray a desire to inform and give good insight.
Writing takes time and organization. Put the effort into following the guidelines and then ensure you are submitting quality work. This is YOUR brand you know. Create the image in a reader’s mind that you are the expert by leading the conversation.
Good Luck.
