Caelum Marketing, LLC » Marketing

Blogging Fashionistas Inspire the Market

Caelum Buzz — Mon, 30 Aug 2010 19:17:59 +0000

Blogging celebritydom…. The fashion world’s brands have jumped on the band wagon to “encourage” bloggers to review and showcase their products by using sponsorships. This is an elite group of bloggers that get chosen of course. They must have a fan base, following and audience they influence. We are talking about bloggers who have a collection of tens of thousands of impressions per month.

Check out this list at The Coveted of Fashionista Bloggers who are cultivating the conversations. Marketing has been transitioning over the years to conversations taking place between those in the know and those who want to be, expanding the avenues of awareness through “word of mouth” online. The social media world is becoming second nature in our daily lives but is exaggerated in this industry’s target market. These are people who MUST be connected. Brands and bloggers have found themselves a partnership worth investing in.

An industry of middlemen has sprung up to create the partnerships between the brands and bloggers. Some ad networks have writers on staff who write the articles as guest writers while other bloggers feature products themselves. What is the trade off? Some companies provide free products to the bloggers for trade and others are paying upwards of $4000 if the audience numbers are right. Beware to the bloggers who do NOT disclose sponsorship! It can backfire HUGE!

Read the entire article at WWD (Women’s Wear Daily) Marketing’s New Rage: Brands Sponsoring Influential Bloggers

What do Guitar Hero & Kindle have in Common?

Caelum Buzz — Mon, 09 Aug 2010 16:55:43 +0000

Guitar Hero is a massively popular video game interface and the Kindle is a book reader. For the most part the 2 target markets are pretty different. So what do these two entities have in common? MIT. You know… the highly prestigious Massachusetts Institute of Technology.
My father, Thomas Tahan, went to MIT. My perception of MIT has always been that it was a stuffy, techy school in Boston that bred a whole quirky, insanely genius populous of people that were beyond my comprehension. That still may be but I just learned something else. They have a Media Lab that is pumping out some of the world’s most popular technology for the everyday world. I just assumed all that is MIT was too high level for my cognizant faculties but Guitar Hero and the E-Ink of Kindle are just a few of the inventions created at the MIT Media Lab.

Read more details at Mental Floss. (My new favorite website. check out their Amazing Facts Generator)

7 Fascinating Ways to Spice Up a Boring Blog

Caelum Buzz — Sat, 07 Aug 2010 16:53:10 +0000

There are so many bloggers in the world. It’s easy, acceptable & economical (free in most cases). How do the best of the best create their cult followings? How are they enveloped in a crowd of salivating readers who are feigning for more, more, more? Are you able to draw the attention of thousands and keep them dangling on your every word? Probably NOT. I am not doubting you! The reality is that maybe 5% of the bloggers out there in the world are master artisans of this caliber.
So how do you uncover the secrets of true blogging celebrity-dom? Who knows. but you could start here. They all implement the tactics talked about in the Pushing Social article “7 Fascinating Ways to Spice Up a Boring Blog”.

E-trade Baby Rocks the Superbowl

Caelum Buzz — Mon, 08 Feb 2010 14:45:19 +0000

Grey New York manages to throw in the humor we all expect from Super Bowl commercials with a new E-Trade baby. What did you think about the commercial line up for Bowl breaks?

Top 5 Questions to ask about your Marketing Campaign

Caelum Buzz — Fri, 12 Dec 2008 11:20:49 +0000

The Big Picture: Is your marketing campaign up to the challenge?
Marketing campaigns are the success strategies of your business. Your marketing campaign’s purpose may be to create and reinforce strong brand recognition or launch a new product to market. To be effective though, it has to capture your audience. Ask yourself… will your marketing campaign be emotionally engaging enough to evoke action?
SO…What’s the Big Picture?
According to Daniel Pink, author of A Whole New Mind: Why Right-Brainers Will Rule the Future, we have entered a new more creative time for marketing, the “Conceptual Age”. The key to success in this new outlook, says Pink, is “the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new.”
Put pen to paper (or fingers to keyboard) with your creative team to erect the BIG PICTURE.
Look through your checklist for the fundamentals:

Is your campaign emotionally engaging?
Does it possess an amazing visual connection?
Will the audience remember the creative tagline?
Does the campaign tell a clear memorable story?
Does the campaign support and advance the business goals?

The More the Merrier!
Great ideas come from great collaboration. Team members with different skill sets tend to be a good representation of the general public who will see your marketing campaigns. Extra sets of eyes and minds can catch mistakes, dissipate confusing verbiage or concepts, and/or add unique dimensions. The possibilities are endless. This process could come up with a great deal of material that may or may not be utilized but it creates an open environment of free flowing ideas to work with. From here your marketing unit can whittle down to the nitty gritty of a relevant, clear, and succinct marketing picture.

All Your Options
Whittle down the ideas to create the refined succinct marketing objective and messaging and there you have it. You have emerged unscathed with a marketing campaign that can be tweaked for usage between all your media options.
Map out how you will transform your marketing campaign between print, radio, interactive, and mobile media channels. Most importantly, BE CONSISTENT! The message must be reflected throughout every path to your consumer.
Stand strong, push forward, and put on your thinking caps! The right Big Picture will drive a marketing campaign the extra mile.