After re-scheduling the original event date for the rain date alternative, February 20th, 2010, the Beach & Country Guild members rallied the community to contribute and shop at the rummage sale. Bargains were stacking the lines to benefit the organization. Volunteers set up, ran the event and coordinated the day.

Social News Release

Thank you to our media friends:

Ranch & Coast Magazine, KFMB, Sophie 103.7 & Rancho Santa Fe Review

A social media release will include background info, downloadable materials such as  photos & video, urls, and social media icons to share your information. Social media releases allow companies to improve their search engine optimization and improve conversation between company and audience. The tool itself will not promote the product/service/event but will enhance the chance of being read by your end user and potential customer. The key to any release, whether traditional or social, is to write specifically for your audience.

Read the release tips from Brian Clark of copyblogger

I’ve learned one important thing about press releases. A great press release is not something that prompts a journalist to write an article; rather, a great press release is published as an article. While that may be an abstraction outside of the most time-strapped of reporters, many times the better your press release, the more of it ends up verbatim in the resulting article.So stop writing press releases, and start writing news stories. Not sure how to start? Let’s role-play a bit.

You are the reporter, and you are writing an article, because that’s your job. What is it about this random company, blog, or event that makes for a great news piece?

What’s the story, the hook, the angle? How can this piece advance your career as a journalist? Why in the world would anyone other than the attention-seeking schlep possibly care?

If you can’t figure those things out, don’t write the article, and don’t send the release. It’s that simple, because an actual reporter will cast an even more jaundiced eye at your pitch.

Read the entire article, How to Use The Modern Press Release

Resources for cost effective releases:

PR Webdirect

Pitch Engine