Small Biz Re-Thinks the News Release?
For small businesses, the cost of press releases can be prohibitive. The pricing sheet for the basic releases of some major wire services average $400 – $600 for pertinent info with a word count restriction and limited area lists. Of course, there are many options that a business can add on but they do cost extra; I.E. higher word count, logos, photos, website links, video, additional target media lists, etcetera. A social media release gives an additional advantage to companies seeking visibility. Yes, the major wires have caught on and also offer the social media release tools but the cost is high.
A social media release will include background info, downloadable materials such as photos & video, urls, and social media icons to share your information. Social media releases allow companies to improve their search engine optimization and improve conversation between company and audience. The tool itself will not promote the product/service/event but will enhance the chance of being read by your end user and potential customer. The key to any release, whether traditional or social, is to write specifically for your audience.
E-Trade Baby Rocks the Super Bowl
Grey New York manages to throw in the humor we all expect from Super Bowl commercials with a new E-Trade baby. What did you think about the commercial line up for Bowl breaks?
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Open Eyes
... visually driven, you ever know where you will find a bit of inspiration. Often the odd is extraordinary if you take time to examine it.
